The Power of Coaching

Successful African Businessman

Written by Dr. Kelly Whelan

Dr. Whelan is the Founder and CEO of Belem LLC. She specializes in partnering, empowering, and positioning executive leaders and teams for success by helping them design strategies that create stakeholder impact.

April 24, 2020


Coaching is not just for top executives, or a last ditch effort for troublesome employees.  It’s for all levels of the organization.

If you are familiar with current business trends, you have probably heard the word “coach” associated with increased performance, professional development, and a variety of change efforts.  Coaching is an organizational benefit.

I would argue most people and organizations want to function at their highest level. Unfortunately, organizations throw money away each time a contract for coaching lands in the shredder.  Coaching as a practice is a forward moving, creative process between coach and client.  While it is future focused, coaching is wrapped in mindfulness.


Minding What Matters

When we seek to be mindful, we are awakened and made new.  Our distracted days leave us missing out on the simplicity of conversational opportunities that can bring great learning and joy.  The time invested between coach and client encourages a time to be in the moment.  In these moments, we pay attention to thought patterns, feelings, and emotions.  The client is stretched as she or he uncovers areas that get lost or neglected in the busyness of life.  When we engage as mindful partners, we can seek to better understand our path and the call toward strategic steps to press forward.  As we allow ourselves to listen, hear, and respond with free-flowing contemplation we are able to learn, grow, and function at a higher level.


Coaching is as deliberate and strategic as it is free flowing. 


Designing A Way Forward

As a strategy, coaching has the ability to collectively transform organizations through purposeful conversations that create awareness that position clients toward a goal. The coach assists the individual client and the organization to push through areas that often hold them back.  Coaching propels both client and organization forward by assisting in the design process of actionable steps and follow through toward goal achievement.


Coaching is not about looking in the rear view mirror, re-hashing the past and trying to “fix” things.


Unlike Freudian theories where a method of seeking to understand the past and the root cause approach is used, coaching allows a client to create their future.  The client is activated by possibilities with the help of their guiding partner, their coach.  When done right, coaching has the capability of uncovering a deep, inner mindfulness that creates self-value.  Coaching as a development tool amplifies organizational learning and creates value for all levels of the organization.  This effect goes beyond the client. The client’s self-value transfers into increased value for the organization.

How are you demonstrating your value?

Until next time, keep doing great things!

Be sure to tune in to our podcast CONVERSATIONS For Leaders & Teams, or on Apple Podcast, Spotify, or your favorite listening platform!

Click here to purchase your copy of Leadership Excellence By Design: Strategies For Sustainability & Strength on Amazon!

Leadership By Design. Book by Dr. Kelly Whelan.

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